Coming up with a name for your business is one of the first things we all want to do to give our business an identity. Naming your business can be fun or frustrating. You want to pick something that you’ll be happy with years later. Pick a name that means something to you, that doesn’t need an hour long explanation but does help to tell your story.
For example, the name of my company is Baby Duck Soap Co. Is my soap made out of baby ducks? No. (and yes, I hear that at least once day at the Farmers Market 😉 ) When my husband was a little boy, his Dad nicknamed him (and all of his brothers) “Baby Duck”. When my son was born, he inherited the nickname. What a great tribute for my family? It’s also my constant reminder that all of this hard work is all for my son.
My Baby Duck
Let’s talk about Branding for a moment. Once you have your perfect name…start thinking about the color scheme you’d like and the possible logo you may want to along with your perfect name. Think of the psychology of colors as they relate to your brand. Here’s a wonderful graphic to assist you with color and Branding:
Because it’s always been super difficult for me to make up my mind, my favorite colors are green and baby blue. So I chose a color scheme consisting of greens, light blues, orange and brown. I make very colorful, artistic soap. I also don’t take myself too seriously, so I knew I wanted something cute and whimsy for my logo and Branding. Since “Baby Duck” was in my company name, using a duck as part of my logo was a no-brainer.
I carry this color scheme throughout my labeling all the way through to my Farmers Market/ Craft Show Booth. I try to plaster my duck on all of my labels as well. I want people to associate my duck icon with my products.
Proper Branding gives your business it’s own personality. I’ll leave you with one last graphic that emcompasses what “Branding” is in simple terms. There are numerous books written on the subject, but really…. be true to who you are and what you’re selling and you’ll do well.